The AEO Wire
News, research and data on how brands appear in AI answers.
Evidence-based.Source-linked.Future-focused.
Brandsin a newsearch era
What published research says about how AI answer engines choose sources, where AI referral traffic is heading, how the engines differ, and what still cannot be measured.
Read the full report: The State of AI Visibility in 2026Cloudflare documents new defaults for September 15 and broader treatment of mixed-purpose crawlers. For publishers, AI visibility now needs an infrastructure audit.
Read more: Cloudflare's new AI bot policies put crawler access on the AEO agendaAhrefs brings its keyword database to AI visibility tracking, with two distinct products — a pre-built index and a custom-prompt tracker — and a pricing page that lists two different starting prices.
Read more: Ahrefs Brand Radar review: AI visibility built on a 449-million-prompt search indexChegg's antitrust suit against Google, backed by its own traffic and revenue numbers, is one of the most documented cases of an answer engine absorbing a publisher's content instead of sending readers to it.
Read more: What Chegg's Lawsuit Against Google Reveals About AI VisibilityFive pre-registered studies on how brands appear in AI answers across ChatGPT, Gemini, Perplexity and Google — methodology published before the data.
Explore the program: Inside our AEO study program: what we're testing and how
A September AI shopping audit exposes the gap between API tracking and consumer answers
Google's Search Live upgrade makes conversational visibility harder to measure
OpenAI expands ChatGPT Ads to Southeast Asia and Taiwan, passing 60 countries
Scrunch AI review: visibility tracking paired with an AI-facing version of your site
