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Articles from TheAEOWire tagged "Brand strategy".
Cloudflare documents new defaults for September 15 and broader treatment of mixed-purpose crawlers. For publishers, AI visibility now needs an infrastructure audit.
Read more: Cloudflare's new AI bot policies put crawler access on the AEO agendaChegg's antitrust suit against Google, backed by its own traffic and revenue numbers, is one of the most documented cases of an answer engine absorbing a publisher's content instead of sending readers to it.
Read more: What Chegg's Lawsuit Against Google Reveals About AI VisibilityHealth leads on AI answer coverage, marketplaces and IT on referral traffic. But published studies disagree sharply on the size of those leads, and the reasons are methodological.
Read more: Which industries get cited most in AI answers? What the public data showsPerplexity pays publishers when their pages get cited in its answers, through two overlapping revenue-share schemes. Here is how both actually work, who has joined, and what publishers say about the payouts so far.
Read more: Perplexity's publisher program, explainedGoogle says optimizing for its AI features is still SEO. The evidence largely agrees on the foundations, and diverges on how visibility is won, measured and turned into traffic.
Read more: AEO vs SEO: what's different, and what still matters
