Otterly.AI is a subscription platform that tracks how a brand appears inside AI-generated answers — ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, and three paid-add-on engines — and pairs that tracking with a content audit aimed at improving what it calls "generative engine optimization," or GEO. It sits toward the affordable end of the AI-visibility category, with a published entry price roughly a third of most competitors covered on this site.

Who makes it

Otterly.AI is built by Otterly.ai, a company headquartered in Persenbeug, Austria, and co-founded in 2024 by Thomas Peham, Klaus-M. Schremser, and Josef Trauner, according to its Wikipedia entry. The company describes itself as one of the earlier entrants to exit stealth in the AI-search-monitoring category, and its marketing materials cite a user base in the tens of thousands of marketers, a figure we could not independently verify.

Engines it covers

The base subscription, available on every paid tier, tracks four engines: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Claude, Google Gemini, and Google AI Mode are available on every tier too, but only as paid add-ons billed separately — Google AI Mode and Gemini start at EUR 9/month on the Lite plan and rise to EUR 149/month on Premium; Claude starts at EUR 29/month on Lite and rises to EUR 439/month on Premium. A brand that wants full seven-engine coverage on the entry-level Lite plan would be paying considerably more than the EUR 29 headline price.

How it collects data

Otterly.AI describes its method as sending the same conversational queries to each AI engine on a recurring schedule and recording how the brand is treated in the response, rather than relying on a single one-off check. The company states it aims for "the most neutral, objective monitoring available" by trying to avoid personalization effects such as location history and account memory that can shape what an individual user sees. The site does not publish a platform-by-platform breakdown of which engines are queried via official API versus browser automation, which is a gap relative to vendors that do document this distinction.

Core features

Every tier — Lite through Enterprise — includes the same underlying feature list: unlimited brand reports, a Brand Visibility Index, domain ranking, link citation analysis, a "Generative Engine Optimization Audit" of a site's crawlability and citability, and daily tracking frequency. What scales with price is prompt volume (15 on Lite up to 1,000+ on Enterprise), the number of workspaces, GEO URL audit allowances, and API/MCP request limits, which only appear from the Standard tier upward. Agency partners who subscribe to Standard or Premium can apply for an Agency Partner program that adds extra prompts, unlimited client workspaces, and white-labeled Looker Studio reporting.

Pricing, checked September 2026

As published on otterly.ai/pricing on 2026-09-25, in euros:

  • Lite: EUR 29/month — 15 prompts, 1 workspace, no API access
  • Standard: EUR 189/month — 100 prompts, unlimited workspaces, 2,000 API and MCP requests/month
  • Premium: EUR 489/month — 400 prompts, 5,000 API and MCP requests/month
  • Enterprise: custom, starting from 1,000+ prompts, with SSO and a dedicated customer success manager

Annual billing takes roughly 15% off the monthly price. Extra prompts can be purchased in blocks of 100 for EUR 99/month on Standard and Premium.

Strengths

Otterly.AI's biggest advantage is transparency: nearly every number a prospective buyer would want — prompt caps, API limits, add-on engine costs — is published on the pricing page rather than hidden behind a sales conversation. The entry price is also genuinely low relative to the category, which matters for solo consultants or small in-house teams who want to see whether AI-visibility tracking is worth budgeting for before committing to a four-figure monthly spend.

Limitations

The headline price is only for a four-engine base. Because Claude, Gemini, and Google AI Mode are metered separately, a brand that cares about all seven engines will end up paying a bundled total closer to what full-coverage competitors charge outright. The 15-prompt allowance on Lite is also thin — enough for a single brand and a handful of comparison queries, not for tracking a full category. And the company's public materials don't specify, engine by engine, whether responses come from an official API or a simulated browser session, a transparency gap our review framework treats as material.

Who it's best for

Otterly.AI fits solo marketers, small agencies, and SMEs who want to start tracking AI search visibility on the four engines that most AI-visibility buyers ask about first, without signing an enterprise contract. It is a reasonable low-commitment starting point; teams that need Claude or Gemini coverage from day one should model the add-on costs before assuming the EUR 29 or EUR 189 sticker price is what they'll actually pay.

Verdict

For the price, Otterly.AI is one of the more transparently documented products in this category, and its base feature set is broad relative to its entry cost. The trade-off is real: full-engine coverage requires stacking paid add-ons, and the vendor doesn't spell out its per-engine collection method the way some competitors do. Buyers should treat the EUR 29 and EUR 189 tiers as a floor, not a ceiling, on what full coverage will cost.